A strong and compelling video that tells your unique story is a quantifiable asset of your business. Just like your logo, the sign on your building, your company website or even the informal brand messages you share into your marketplace, a brand video is long-term and durable asset.
Here’s 6 reasons WHY it’s a worthwhile investment.
-You control the narrative.
Unlike social reviews and word-of-mouth, a video provides consistency and control in how your story gets told. That brand and messaging consistency leads to increased consumer trust over time.
-It’s a multi-purpose asset.
At SteerPoint Media, we have clients who re-purpose raw video into TV and Cable commercials, shorter social videos and even assets for the sales rep presentations.
-The medium matches the preference of the consumer.
59% of senior executives agree that if both text and video are available on the same topic, on the same page – they would prefer to watch the video. It is important to communicate with prospects via a medium they want, expect and trust.
-It boosts conversions, sales and even social shares.
We have seen research that says adding a product video on a landing page can increase conversion by 80% or more; plus, 74% of users who watched an explainer-video about a product subsequently bought it.
In social media, video can have a huge multiplying effect when you tally the reach and frequency metrics in the marketplace. Interesting and compelling video content can take on a life of its own – and, be seen by thousands more eyeballs than you ever imagined.
-Your content and messaging has permanent staying power.
Clients who regularly use video have come to learn the cost and effort of productions shows great return-on-investment. If you publish to a shared video platform like You Tube or Vimeo, your content remains on-line indefinitely. You now have an asset that’s working 24/7 for your brand.
-Google Loves Videos
Videos are a natural way to increase the time spent by visitors on your site. It takes a little longer to engage in a video so this exposure leads longer user sessions; a sure fire way to build familiarity, trust and loyalty. We saw a research piece from Moovly – a company is 53 times more likely to show up first on Google search if you have a video embedded on your website.
Every organization has a story to tell. From product introductions, to technical “how-to’s” – or, even comprehensive story-telling that entails your entire value-proposition. SteerPoint Media can help design a video strategy, create your brand-assets and execute an effective plan for dissemination.