You wouldn’t dive headfirst into expensive media buys or marketing programs without first during your homework. Your Digital Video Marketing Strategy for 2021 shouldn’t be any different. Laying out your annual strategy in advance helps to guide your decisions with your ultimate goals as the driving force.
With all the uncertainty of 2020, many diehard shoppers are wondering if Black Friday will simply be cancelled this year. Based on everything we are reading, the answer is definitely not, but it will look a little different this year. We think video should play a central role in your holiday communication plans.
It’s very likely that this will be the largest 4th Quarter for e-commerce in the history of….
well, e-commerce. The restrictions associated with the 2020 health pandemic have created a perfect storm of opportunity for online businesses. It’s no surprise that there has already been a seismic shift to e-commerce since the start of the health emergency. Online sales are poised to take a huge leap in volume this holiday season.
Some of us here at SteerPoint are old enough to remember. If you “needed” an aerial photograph you chartered an aircraft, booked a photographer and hoped it would be a sunny day. The term “needed” was accurate; aerial images were once reserved for land developers, city planners, manufacturing expansions and high-end brochures and expensive promotional pieces. It was always a complicated and expensive undertaking. Not so today with the ubiquity of drones.
With the fits and starts of lockdowns and stay-at-home orders during this pandemic, the “rules” of business development, new customer acquisition and overall marketing have been thrown off-balance. The old methods are not going to produce the results you desire and expect. Currently there is a golden opportunity to use video as a primary means of customer engagement, communication and retention during this public health pandemic.
A strong and compelling video that tells your unique story is a quantifiable asset of your business. Just like your logo, the sign on your building, your company website or even the informal brand messages you share into your marketplace, a brand video is long-term and durable asset.